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Players can “Play Like A Pro” with all new WPT® Tournaments and Competitive Play
SAN FRANCISCO–(BUSINESS WIRE)–Sep. 10, 2018– Today, Zynga Inc. (Nasdaq: ZNGA), a leading social game developer, announced that it will be taking its multi-year partnership deal with renowned poker tournament series, the World Poker Tour®, into the digital realm of Zynga Poker, the world’s largest free-to-play poker game. Beginning today, players can experience the authentic tournament style play that the World Poker Tour is known for in the competitive virtual world of Zynga Poker, marking the game’s largest ever in-game partnership with additional competitive modes in future quarters.
“Our Zynga Poker players are an extremely passionate group who aspire to feel like true poker champions,” said Bernard Kim, President of Publishing. “Our World Poker Tour-themed tournaments enhance our free-to-play Zynga Poker social casino experience and bring the most premier name in the sport of poker directly into the player’s hands. We are thrilled to invite the World Poker Tour into our virtual world to create an even more authentic and immersive experience that players will love.”
Features of the World Poker Tour tournaments in Zynga Poker include:
- Authentic World Poker Tour Experience – Play like a pro in the new World Poker Tour Tournament mode in Zynga Poker
- Higher Stakes, Bigger Payouts – Wider range of stakes means you can win even more virtual chips for every tournament you play
- Faster Tournaments – Compete at the traditional 9-person table or the new 5-person table for faster play
To celebrate this moment, the World Poker Tour will join Zynga Poker to co-sponsor aspiring NASCAR champion Matt DiBenedetto as he competes in the South Point 400 in Las Vegas this weekend.
“We are incredibly thrilled to see the next step in the transformational multi-year partnership between the World Poker Tour and Zynga Poker come to life with the launch of WPT®-themed tournaments on the world’s largest free-to-play poker platform,” said Adam Pliska, CEO of the World Poker Tour. “Featuring state-of-the art integrations and enhanced gameplay, millions of Zynga Poker players around the world can now experience the true feeling of competing on the global World Poker Tour stage.”
Zynga Poker is available as a free downloadable game on the App Store and on Google Play with World Poker Tour tournaments accessible today.
About Zynga Inc.
Since its founding in 2007, Zynga’s mission has been to connect the world through games. To date, more than 1 billion people have played Zynga’s games across web and mobile, including FarmVille, Zynga Poker, Words With Friends, Hit it Rich! Slots and CSR Racing. Zynga’s games are available on a number of global platforms including Apple iOS, Google Android, Facebook and Zynga.com. The company is headquartered in San Francisco, Calif., and has additional offices in the U.S., Canada, U.K., Ireland, India, Turkey and Finland. Learn more about Zynga at https://www.zynga.com/ or follow us on Twitter and Facebook.
About World Poker Tour
World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 16th season, which airs on FOX Sports Regional Networks in the United States. Season XVI of WPT is sponsored by ClubWPT.com and PlayWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. PlayWPT.com is a social gaming platform offering free-to-play poker and slots with innovative features and state-of-the-art creative elements inspired by WPT’s 16 years of experience in gaming entertainment. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd. For more information, go to WPT.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180910005189/en/
Source: Zynga
Zynga Inc.
Carmen Pearson Argueta
Press@zynga.com
Zynga, a San Francisco-based gaming company, likes to tout the fact that people around the world are playing about 57 million “matches” on Words With Friends at any given moment. Impressive as the statistic sounds, given that this number is greater than the entire population Spain, it’s also one that has been holding fairly steady for years.
With the hopes of attracting new users and making loyal players of the game more loyal still, Zynga announced on Wednesday that it is launching Words With Friends 2, the “biggest evolution of the product” since it debuted in 2009. That’s a long time in the tech world. Zynga itself brands Words With Friends as one of its “forever franchises,” meaning that it is meant to endure for decades.
The challenge with games like Words With Friends is trying to reinvent them, so they don’t feel stale, without changing them too much, so users don’t revolt. (Recall the panic when players believed that proper nouns were going to be allowed to defile the game of Scrabble, a close cousin to Words With Friends.) That is why the rules and “core game play” will remain unchanged in this new iteration: Players get tiles. They spell words. They earn points.
But there are new ways that users will be able to play, which are a good fit for an era when people have the attention spans of goldfish. Gurpreet Singh, the game’s director of product, describes them as “bite-sized” styles of play that users can turn to when they really don’t feel like waiting a day, or even two minutes, for the other player to make their move.
One is called Solo Challenge, in which players face a changing menagerie of bots that present varying levels of difficulty. The board is a compact version of the classic grid and each player has only five moves, rather than the typical 18. Beat all the bots, win a virtual prize. Then in several days, a new set of characters will appear — a Halloween version was populated by the likes of “Grisly Ghost” — and users can work their way through the bots again. A player might breeze through an easy level in five minutes or battle a harder bot for an hour.
Another is called Lightning Round, which is about as close as word games get to being blood-pumping. In real time, two teams of five players go head-to-head, trying to reach a predetermined point total as fast as possible. Each player starts with a board, spells a word and then that board is passed to the next teammate, like gizmos on an assembly line. It rewards speed rather than slow, methodical thinking and will deeply absorb a (panicking) word nerd for about two minutes from start to finish.
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Zynga has been shifting its gameplay from the web to mobile for the last several years, after getting jumpstarted on Facebook with the likes of FarmVille. And among the biggest changes in Words With Friends 2 is a refresh to the app’s interface: lighter colors and bigger fonts are designed to make the game feel more “modern” and “less dark,” as lead designer Michelle David puts it. It feels less cluttered and easier to navigate. Other little changes, like an update that allows users to get the definition of a word by tapping on it on a game board, also make maneuvering easier.
Users may also find that they’re noticing more enticement to buy things. The business model for franchises like Words With Friends is two-fold: there has been advertising in the app, and there will continue to be. (If users already paid for an ad-free version of the original game, they’ll be grandfathered in with this update. Otherwise they’re stuck with ads in Words With Friends 2.)
Then there are “virtual goods” that can be purchased with “coins.” Players must use coins to open new levels on Solo Challenge, for example, if they want to play them right away. They can also use them to buy “boosts” that help in game play, aids that some purists refer to as cheats. These can do things like reveal all the squares on the board where an eligible word could be played.
Zynga has been working hard on a “turnaround” following a disappointing IPO in 2011 and years of C-suite musical chairs, as well as employee layoffs. CEO Frank Gibeau, who took the helm in 2016, has placed emphasis on jazzing up the “forever franchises” like Words With Friends and Zynga Poker. This involves trying to come up with new content to fight what the company calls decay rate: the tendency for a game’s popularity to peak and then decline over time.
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How To Play Zynga Poker
Words With Friends may not have the same hype it did when Alec Baldwin got thrown off a plane because he simply couldn’t stop playing. But the new version is refreshing. And it has appeal for the Boggle-loving types as well as the Scrabble-loving ones.
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Correction: The original version of this article misspelled the name of the lead designer for Words With Friends. She is Michelle David, not Michelle Davis.